If you’re doing well despite the economy, these strategies will help you do even better. If you’re worried about the Recession, these 5 strategies will show you how you can take immediate action to increase customers and profits – at little or no cost. I am delighted to share with you my learning from a recent telephone conference with top marketing consultants Chris Cardell (UK) and Bill Glazer (USA) —in Chris’ mind Bill is the world’s leading authority on Recession Immunisation. Expert advice is that all business owners should be investing their time and energy on the following:
1. 80% of your energy should go into the top 5-20% of your existing customers. Let your best customers know that you recognise and value them.
2. Inspect what you expect. Ensure every step of your sales process is properly executed.
3. The gold is in the relationship with your customers.
4. Seek and hunt new ways of doing things differently.
5. Implement the above into your business strategy.
1. 80% of your energy should go into the top 5-20% of your existing customers. Let your best customers know that you recognise and value them.
2. Inspect what you expect. Ensure every step of your sales process is properly executed.
3. The gold is in the relationship with your customers.
4. Seek and hunt new ways of doing things differently.
5. Implement the above into your business strategy.
It's a story known across the world and brilliantly portrayed in the film "Chariots Of Fire". Eric Liddell was the hot favourite for a gold medal in the 100 metres at the 1924 Paris Olympics. Then he heard that the heats were to be held on a Sunday. After some tortuous soul searching he declined to run on the Sabbath.
Successfully starting and running your own business is one of the most intensely satisfying things you can to in life. However, it’s rather like an extreme sport—exhilarating when you win, and painful when you don’t. What makes people successful in business start-up? Here are 7 important steps:
